Agent tips and tools - Buyers Agent Guide

Out of trend growth for the sector

We have been quiet of late and wanted to provide a brief update on how we have seen the last 12 months for the buyer’s agent sector.

For the last 5-years Buyers Agent Guide (BAG) has seen steady growth, following a consistent pattern. Over the last 12 months our readership has accelerated, significantly breaking away from the trendline. This can directly be attributed to the increased awareness of and interest in services of the sector.

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by David Tomlins no comments

Clincher: a new service connecting property buyers with buyer’s agents

Buyers Agent Guide would like to introduce you to our new sister site, Clincher.

Clincher promotes the expertise of agents, saving buyers time by acting as a matchmaker between them and agents specialised in specific locations and property types. The site was developed in response to increasing demand for buyers agent recommendations from visitors to Buyers Agent Guide. Clincher wants to see more people get a buyer agent’s help to clinch a great deal.

If you are a buyer’s agent or advocate and want to be added to the database of independent, Australianlicensed buyer’s agents then visit www.clincher.com.au to complete your profile and increase the chances of being matched with buyers looking for property in your area. (more…)

by David Tomlins no comments

Real estate contracts and electronic signatures

Whether you are a property investor, buyer’s agent, or real estate agent at some point you have likely had to deal with the scramble of finding a printer and scanner in the middle of nowhere to execute a real estate contract that is time critical.

Fortunately technology solutions have progressed considerably in online document management and electronic signatures over the prior few years. To the extent that if you can receive a mobile signal, seamless curation and execution of real estate contracts can easily be achieved over mobile devices within minutes, not hours.

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by David Tomlins no comments

How to check if a buyer’s agent is licensed?

When engaging the services of a buyer’s agent you should ensure they, or the buyer’s agency, are licensed to act on your behalf in the state or territory you are purchasing property in. There are different licensing requirements in all states and territories, and there have been instances of agents acting outside legislation by representing buyer’s in jurisdictions where they don’t hold a licence. (more…)

by David Tomlins no comments

Buyer’s agent of the year awards

Are you a prospective client looking for an awarded buyer’s agent? Or perhaps you are an agency wanting to demonstrate your value above and beyond client reviews and testimonials? This post highlights some of the current industry awards up for grabs and lists recent winners.

Annually Real Estate Institutes across Australia conduct an Awards for Excellence event that celebrates the achievements of real estate professionals within their region. (more…)

by David Tomlins no comments

Why use MailChimp?

This post continues our series on online tools that make buyer’s agents lives easier and help to minimise time spent managing their business.

I am constantly surprised by the poor quality of email communications that I receive from buyer’s agents (and real estate agents too). Unsatisfying newsletters are typically sent by sole traders or boutique agencies who do not have either time or skills to develop a professional newsletter. People in this situation often believe that email marketing tools are out of their price range.

This doesn’t have to be the case. Several email marketing tools (MailChimp, AWeber, Constant Contact) are very affordable and user friendly, and well suited for use in a buyer’s agency. (more…)

by Kristin O'Connell no comments

Election 2013: REIA gets behind first home buyers

Election 2013: Real Estate Institute of Australia policy announcement

This week the REIA announced their 2013 election policies. The report’s title, Housing for all Australians, gets straight to the heart of its theme.

The opening statement from REIA’s President, Peter Bushby, lays a strong foundation for the argument that follows: housing affordability is an issue. And the trends are not in the right direction. (more…)

by Kristin O'Connell no comments

How to refer to a buyer’s agent – part 3

Are you a buyer agent, Buyer’s agent, buyers broker or even a Buyers Advocate? Then this series is here to help you better understand how to properly refer to yourself on a business card, your website, in your email signature and in other communications.

The previous posts in this 3 part series covered the application of grammar and style when writing about buyer’s agents. Here we discuss inconsistency in professional titles for buyer’s agents. Should you stick to this title or consider some of the other options such as buyer’s advocate? (more…)

by Kristin O'Connell no comments

How to refer to a buyer’s agent – part 1

This post and the following one cover the application of grammar and style when writing about buyer’s agents. A third article will discuss inconsistency in professional titles for buyer’s agents – the industry has seen a proliferation of disparate terms to describe the work of assisting buyers in finding and transacting property and we help you to sort the wheat from the chaff. (more…)

by Kristin O'Connell no comments

How to refer to a buyer’s agent – part 2

This is the second post in a three part series. Our previous piece shed light on the confusing topic of precisely how to write buyer’s agent and pluralise the profession. Here, we cover some of the grey areas that can influence how we ultimately use these terms throughout written communications. (more…)